Creative Works:
Using Photoshop and PremierePro aids the in-house production of creative work.
You don't need to be a PhotoShop or PremierePro expert... but you also can't run to an agency for every little change. Don't be afraid to learn new things.
A good digital marker has enough experience with these programs to create basic adverts, but also modify agency work. Always get your files.
Video-ish
Video is important and doesn't need to be a hollywood presentation to be effective.
Moving Billboards
Combining the still copy of a billbaord with the eye-catching movement of video.
Spotlight Red
All in-house: Camera, table, build, effects and copy.
Prismatic VMP
All in-house: Camera, table, build, effects and copy.
Topaz Orange
All in-house: Camera, table, build, effects and copy.
Working with an Agency
The ability to verbalize your vision comes from hands-on experience.
Working with an Agency
Experience with Adobe programs, like PremierePro, means the ability to truly verbalize your visions. Experience with SEO means this video is in the top Google results for keyword "vacuum metallized pigments."
Advertising
Social Posting and Advertising is the new Billboard.
Social Media Advertising
I take a "billboard" approach to advertising, even in the digital age.
Picture provided by agency. All effects and copy added in-house.
Image provided by agency. Effects and copy added in-house.
Image provided by agency. Copy and effects added in-house.
Stock photo, added copy including metallic text.
Provided picture form agency, all effects done in-house.
Provided product image only from agency.
Shutter stock image of spaceman. Build, effecrs and copy done in-house.
Provided product picture from agency, build, effects and copy done in-house.
Product picture provided by agency. Build, effects and copy done in-house.
Image provided by agency. Build, copy and effects done in-house.
Image procvided by agency. Build, copy and effects done in-house.
Provided chip image from agency combined with shutterstock image. Build. effects and copy added in-house.
Shutterstock Image; build effects and copy added in-house.
Images provided by agency. Build, effects and copy done in-house.
Image provided by agency. Build, effects and copy done in-house.
Image from shutterstock. Build, effects and copy done in-house.
Image provided by agency. Build, effects and copy done in-house.
Image prodived by agency. Build, effects and copy done in-house.
Logos
Everyone loves a good logo because it says so much more than name.
Alluminate
A product and brand specific to Louisville.
Modal title
HydroSafe
Hydrosafe
The working and current logo.
eCoatings
eCoatings
This is a concept logo I designed after I noticed their current logo didn't incorporate the "fireproofing" products that Carboline has become well known for within the coatings industry.
Carboline Concept
Carboline Concept
This is a concept logo I designed after I noticed their current logo didn't incorporate the "fireproofing" products that Carboline has become well known for within the coatings industry.
Brochures
It is important for brochure covers and other analog methods to match the digital theme.
TOPSTAR
TOPSTAR
ULTRASTAR
ULTRASTAR
PLATIN & PRISMA
TOPSTAR